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Killzone 2 Interactive Ad: Advertising Perfected?

In today's gaming market, more planned-out, longer advertising campaigns can ultimately be more successful than huge game launches. The launch of the Killzone 2 interactive ad "Behind the Bullet" (over a month after the game has been out) perhaps is more effective in promoting and ultimately selling games and PS3 consoles. Behind the Bullet also offers a unique experience that encourages fan interaction in advertising.

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Nitrowolf23175d ago

that really neat of them to do. I don't but this sounds like linger in shadow