November's Modern Warfare sequel will compete with popular TV, DVD and music brands, says publisher.
Modern warfare 2 could beat out the 'safe bet' X Factor and Harry Potter brands at Christmas to be the year's top entertainment property.
At least that's according to publisher Activision. The publisher is confident the sequel can trump the success of Modern Warfare and World at War to become the 'biggest selling video game of all time'.
"Each year the Call of Duty franchise goes from strength-to-strength," brand manager Simon Wells told MCV.