"It took Microsoft years to finally start calling out its No. 1 competitor to Windows client - Apple - by name. (Only recently is Microsoft starting to use its pricing advantage over Apple to sell.) Is the Server team going to fall into the same rut, claiming that any mention of a competitor is worse than pretending they don't exist?
The sales "cheat sheet" does acknowledge, via a single-line mention, that " Windows Server Foundation is an alternative to running open source (Linux) software." But the primary marketing messages that Microsoft is emphasizing with its new Server product aren't Linux-focused at all, if the Battlecard is any kind of guide. Instead, Microsoft is suggesting partners emphasize that Foundation Server will be easy on IT budgets; help optimize the Web for your business; and provide "peace of mind" for those concerned about the ramifications of running pirated Windows"