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Small Is The New Big - Smart Games Marketing In Troubled Times

Jonathan Block-Verk @ Gamasutra: "While the gaming industry continues to thrive compared to other sectors of entertainment, it is not immune to the challenges that come with the down economy.

Across our industry, game publishers are slashing budgets wherever they can.

Marketing, which rightly or not brings to mind sky-high ad budgets and well-paid vendors, is getting a haircut like everything else.

And the recent OnLive announcement means we're moving towards a gaming industry where console-free games will have a much more prominent seat at the table."

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gamasutra.com
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