Dynamic In-Game Advertising to be incorporated to PS3's MLB 09

IGA Worldwide, the leading in-game advertising network, announced that its in-game advertising technology will be used to integrate advertising and sponsorship opportunities into MLB(R) 09 The Show(TM), the new baseball game from Sony Computer Entertainment America (SCEA) released in early March. MLB(R) 09 The Show(TM) is the latest version in SCEA's best-selling, high-definition baseball franchise for the PLAYSTATION(R) 3 (PS3(TM)) system, and the first Blu-ray(TM) Disc title from SCEA to incorporate dynamic in-game advertising. (Industry, MLB 09: The Show, PS3)

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