The thunderous applause and cheers that greeted Double Fine art director Lee Petty at his GDC discussion spoke volumes on the enthusiasm for Brütal Legend and the interest in its visual style.
Petty said that since Double Fine's 2000 founding by the "incredibly handsome" Tim Schafer, the studio's aim has always been to innovate stylistically. "We really want to do something a little bit different than anyone else," he explained.
Now, story-based action title Brütal Legend sets roadie Eddie Riggs in an open world featuring multiple factions battling for control. Petty says it has over 80 unique characters, and everything's developed completely in house, aside from the help of a few independent art contractors.