Key reps and evangelists from newer digital distribution sources Facebook, MySpace, PlayStation Network, N-Gage and iPhone debated the merits of their platforms and new formats in San Francisco today - culminating in a public drubbing of Sony and Nokia by Ngmoco's Neil Young.
What do the other platforms think of iPhone and the noise it makes?
Myspace's Jason Oberfest described it as "very complementary to what we are doing" while Facebook's Gareth Davis said: "We love iPhone, Facebook is one of the most downloaded apps on the device. And Facebook Connect for iPhone means you can connect iPhone to the social network, and are able to use that complement to create new kinds of experiences."
However SCEA's PlayStation Network chief Susan Panico was less confident, suggesting that the majority of games on iPhone weren't ideally targeted to gamers, and that developers aren't happy with it: "But for developers you have to ask what kind of games you want to make. On PS3 or other consoles people are there to game - it's not a retention tool to keep people playing. I know people want to make money, but others do want to make compelling, technically advanced games that appeal to a core gaming audience."