"If you look at everything going on for Sony this may be the best time to drop the price of the PS3. Currently, Sony has a great lineup and with the state of the economy a price drop could potentially help the PS3 immensely. Also, if Sony has reached profitability with the PS3, then the original goal has been met as well. However, I do have some reservations as to if a price drop will actually help sell the PS3s around this time of the year. A price cut closer to E3 or Christmas would be the best move for Sony."