Akihiro Hino, president and CEO of Level-5, didn't open his talk as perhaps he should have. Later, after presenting a lot of information, he put his thesis this way -- and maybe it's the best summation of the entire presentation.
"This is a usual way to do business in other business fields, but in the game industry we have a lot of artisan-type game creators. Sometimes, when we think about how to sell games, that is 'evil' or that is not [considered] a great thing to think about. I don't think so. We need to sell games so we can have a wider audience and more people can enjoy our games. From the start, we need to pay attention to how we can sell this game. I think that's very important."