You will have doubtless seen escalating gossip in recent weeks that foretells a major drop in the price of Xbox 360 hardware, with the most oft touted reduction being $100 in the US and €100 in the EU.
Speaking exclusively to SPOnG, Microsoft's Peter Moore outlined the thinking in Redmond at this time. When asked how much the Xbox 360 will be this Christmas, Moore explained, "We're all feeling pretty comfortable with where we're at right now. I'm not sure why we'd change it. Sony gave us a price drop at E3. Obviously we don't talk about pricing [openly] and stuff happens but we have no plans to cut the price right now."
Moore continued, "I think that our volume feels good, our corporate speed feels good, the content feels great, Xbox Live is just on fire, so were very happy with things as they stand."