The gist of Millino Dollar Password is word association. Contestants are paired with celebrities and one member of the pair is given a special word – the Password. Suppose the password is "milk." You could give clues like "cow," "dairy" or "shake." Each clue cannot be more than one word, or a hyphenated word, nor can it contain part of the actual password in it (you couldn't say "light" if the password is "flashlight"). After two rounds, trying to guess five correct passwords, contestants swap celebrities to keep things fair. After four total rounds, whoever has the most correct answers goes on to the bonus rounds, where contestants can win up to a million dollars.