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Sony: PS3 price is a high risk strategy

Sony boss Sir Howard Stringer has admitted that the PS3's higher than average price point is a 'high risk strategy', but has said that users are paying for its 'potential'.

Speaking at a press conference, Stringer said of the PS3's high price point to assembled hacks that, "Obviously, it's a higher-risk strategy - as all new inventions are - but if the PS3 lives up to its total potential, then I don't think anyone will be worried about Nintendo or Xbox's cheaper price."

Stringer acknowledged that the PS3 was an expensive beast, saying "The Price of the PS3 is high", but then went on to tell conference attendees, "but you're paying for potential."

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TheMART3746d ago

Your paying for potential with all consoles.
But with Sony you're paying for the unnescessary BetaBluRay and foremost, pushing the format so Sony doesn't have to worry so much about the major loss of almost 600 million dollar the first quarter of this year and the coming ones also.

achira3746d ago

the only thing which is unnecessary are you comments. when your xbox360 is so good, go buy it and have fun with it. there are other people out there who wants a good console, which is future proof and has the power for the games coming out next years. go buy a xbox360 and in two years you are the fool idiot who is sitting with the xbox360 without new games, because ms releases a new console, without support for the old one. xbox users are the loosers. and in two years xbox360 will be the loosers. sony has a different strategy then ms, so calm down and go play your xbox360.

TheMART3746d ago

I already own a 360, an original xbox and a PS2. The DVD of the PS2 doesn't work anymore so it's laying in the closet.

If you're short sighted like that that's your problem. The original XBOX still has support. It has been there for 5 years now. The 360 will be for sure here for 5 years. So if you're talking about no games in 2 years you're the dumbest guy on earth!

So what's Sony's strategy. To give you a console with a sh*tty DVD so you've to go out and buy a new one if you want to play your old games? That makes their PS2 sell again.

And you know better then what you say here my friend.

Moostache3746d ago

You post in every single thread it seems and you ALWAYS say the exact same things! Give it up already man, you are starting to come across as some kind of psycho-fanboy.

Of course, you will ignore this and go right on fighting the good fight I am sure, but just so you know, at one point you did not come across as such a snivelling, shrieking fanboy. At one time you were able to make half-way decent posts. Now, you are slipping firmly into the SSSJ-like depths of crap posting....

On topic for a moment - the price point of the PS3 is a funny thing because on forums like this and other gaming and entertainment device forums, everyone has an opinion and the arguments flow like the melting glaciers of Alaska...BUT, the wider world in general still has no idea what a PS3 is or Blu-Ray or anything at all about the price, and many of them never will either, until that day they walk into a store and see a PS3 listed at $599 and right next to it an XB360 listed at $399. Fans of either company aside, it is at THAT point that Sony needs to make the $200-better argument for a game console. They MUST show gamers at retail a valid and compelling reason to spend the extra $200. We will see....but I personally think they completely missed the boat on the pricing war this time out.

SImply put - a PS3 that was based on DVD-9 player and sold at $399 would have CRUSHED XB360. They instead chose to try to leverage the Playstation name to sell their Blu-Ray media. Maybe it works, maybe it doesn't, but the gamers are the ones who suffer. Many titles have been delayed due to the hold-ups of the PS3. Companies don't want to hurt themselves - and releasing games multiple times on different platforms is almost universally bad for business - requires two separate mareting campaigns, also suffers from gamer-fatigue (gamers always want the "newest" games and even if THEY have not played a title, if someone else has, then it is not as imperative to own that game versus a 'newer' one, this si the main reason games at retail hit their sales peak within 3 weeks of release).

People want to post their thoughts on a news article and your knee-jerk reaction is to call XB360 owners "loosers" and spout off more Sony fanboy rhetoric.

Droidbro3746d ago

I just think its funny that SSSJ is famous for being a fanboy c0cksucker but your pretty g4y too achira

Karibu3746d ago

the mart, what's your problem??

+ Show (2) more repliesLast reply 3746d ago
ACE3746d ago

THEY WANT YOU TO PAY FOR A WATERD DOWN BLUE RAY DRIVE ,, LOL THEY CAN SHUV IT UP THERE A$$.

NOW GAMES WHERE ARE THE GOOD GAMES,,, WHAT HAPPEND TO THE CGI THEY SHOWD AT E3 05 ,,, WHAT HAPPEND TO THE WATERD DOWN GRAPHICS THAT THEY WHERE ALL PROD OF WHAT A JOKE...

SONY= FONY

THINK ABOUT IT PEOPLE WAKE UP SMELL THE COFFEE

greenlynxx3746d ago

If you are going to ask consumers to pay a higher price you have got to justify that price to the them. I for one don't see the value and the feeling I get is that many others share this view. It will be interesting to see how it plays out.

kingboy3746d ago

lol and i will pay for it..too late now

the_bebop3746d ago

I wouldn't look to much into this article as the comments he has made, it is just to calm down the shareholders.