Need For Speed: Shift - first footage

CVG writes:

"EA has released the first in-game footage from Need For Speed: Shift. As you'll see below, it's looking awesome but we all know a driving game is about the handling more than pretty crashes. Still, we're sure Codemasters will be hitting the big red panic button right about now.

Need For Speed: Shift is due out in Europe on September 17 with the US following on Sept. 22."