God of War III will end the story, but not the franchise

Sony has heralded God of War III as the epic conclusion to the story started way back in 2005 by David Jaffe's God of War. God of War III producer Steve Caterson acknowledged this, saying "Our goal is to wrap up the story we began with God of War I and continued with God of War II. We will be finishing that arc". However, this is by no means the end of the franchise.