LOS ANGELES (Reuters) - "A deceptively simple video game called "flOw", in which players control the feeding and evolution of an aquatic organism, is making waves in the $30 billion market better known for fictional blood and bullets.
The game forsakes typical testosterone-fueled activities of killing, racing and blowing stuff up. Inspired by Mihaly Csikszentmihalyi's Flow Theory, which holds that people are happy and fulfilled when they are fully immersed in what they are doing, "flOw" is pure Zen."