There's no doubt that Killzone 2 is a major part of Sony's strategy. As analysts and developers have increased the heat on Sony for a price drop on the PlayStation 3, many speculated that the company has been waiting to see how the adoption rate increases with the release of the game. For their part, Sony has sounded optimistic recently, calling it the first salvo in an onslaught of triple-A titles. "Killzone 2 will push 360 owners to try out the PS3. I think it's going to be a major launch for us and this historical PlayStation brand," said Sony's VP of product marketing Scott Steinberg.
The gulf between the PlayStation 3 and Xbox 360 install base has once again grown, so it might not be pushing 360 owners like Steinberg hoped.