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Kill-ad 2: The Sony Conundrum

Late last week Sony Canada decided to pull all the bus stop ads for their Killzone 2 game. This came after complaints were aired by school teachers and parents due to the ads' closeness to schools.

Of the many complaints aired one was from Davis Mirza, a teacher at Pauline Johnson Junior Public School:

'My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that's the stuff they don't need to see.'

This and the many other complaints voiced caused Sony to make the decision to have the ads pulled a week ahead of their normal schedule.

Sony has since made the decision to not allow any ads for their games to be placed within a certain distance from schools. What that distance is has not been determined.This has also brought up other concerns over whether Sony has a right to place their ads anywhere they choose as well as how far is far enough.

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gamasutra.com
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