Games like Alien Hominid, Flower, and World of Goo all have a certain level of name-recognition -- so it's no surprise that the South by Southwest Interactive conference in Austin, Texas featured a panel on not just indie games, but successful indie game developers.
When first asked how to define being indie, Kellee Santiago, president of thatgamecompany (flOw, Flower) says, "I do think that's an important distinction to make in some circles." Because of the business relationship with Sony, they're not financially independent. Santiago sees inide as process, or content, or both.
For John Baez, producer at The Behemoth (Alien Hominid, Castle Crashers), it's the company itself that defines it, but adds that many companies calling themselves indie actually have two-hundred employees. "It's really all about the mindset," he says.