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ASA rejects gaming 'health risk' ad complaints

'Not sufficient grounds for us to intervene' says Advertising Standards Authority

The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands.

Last week, MCV broke the news that the Government's Change4Life campaign had put together a print campaign backed by the British Heart Foundation, Diabetes UK and Cancer Research, which said young gamers were risking an 'early death' through inactive lifestyles.

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