Cnet: Sony executives aren't doing enough to make their case. Whenever you look around the Web, the same basic argument is made: the PS3 is too expensive. But on numerous occasions, I've had the opportunity to discuss this issue with Sony representatives. During those calls, they've articulated their point to me about PS3 pricing and value.
Sony is well aware that the PlayStation 3 costs much more than the Xbox Arcade version or the Wii, but we can knock one competitor off immediately: the company doesn't really consider the Wii a competitor. Pricing against that console doesn't matter much, they say.
But Microsoft is very much a competitor, and although Sony likes to play with percentages and comparisons whenever NPD sales figures are made public, the Xbox 360 is winning in a big way. And most folks believe it's because of its price.
But instead of looking at price as the determining factor of purchase, Sony wants us to look at the value. Sure, the PlayStation 3 is more expensive if you consider initial cost, but over the life of the console, is it really the most expensive video game machine on the market? Sony contends that it's not.