Leading independent in-game advertising company Double Fusion has teamed again with game publisher Aspyr Media to be the exclusive dynamic advertising technology provider and sales partner for Top Spin 2 on PC, shipping this week. The partnership further expands Double Fusion's extensive inventory of sports games, allowing marketers to reach tennis fans in a contextual manner within a Triple-A title.
Top Spin 2 serves up 24 top-ranked athletes including Roger Federer, Maria Sharapova and more, a wide variety of events including all four Grand Slam tournaments, a multi-season career and a set of new risk and advanced shots. In detailed, real-world venues such as Wimbledon, gamers can create realistic player models and their own on-court style with slices, drops, top spins, lobs, and drives against the tennis world's best-of-the-best. The game supports up to four players on a single PC, and two players over the Internet or a LAN.
"We are extremely pleased to partner with Aspyr," said Julie Shumaker, VP, Worldwide Sales, Double Fusion. "Top Spin 2 not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion."