The World Cyber Games (WCG), the recognized blue chip leader for international video game competitions, today announced a comprehensive partnership with consumer electronic leader, Philips Electronics' Gaming & Peripherals division. As an "Official Global Partner" for the next three years, Philips' exclusive hardware sponsorship designates Philips amBX accessories as the official Ambient Gaming Environment Systems at select WCG global events. Through the deal, the World Cyber Games will add a new element to their competitions -- the WCG Philips amBX Cup Challenge, -- as well as integrate the amBX peripheral devices into selected gaming stations. The announcement was made by Michael Arzt, senior vice president and general manager of International Cyber Marketing USA, organizer of the WCG.
"We are pleased to welcome another top global brand to our growing list of incredible partners." said Hyoung Seok Kim, president and CEO of International Cyber Marketing USA, organizer of the WCG. "The Philips' amBX Cup Challenge adds an all-new and spectacular element to our events, by providing gamers and spectators with a glimpse at the true immersive experience that amBX peripherals can provide," added Arzt.