Savvy PR folks know that if they issue a press release filled with all kinds of high-profile buzzwords such as "energy conservation" or "PS3" that they can also get all kinds of free exposure by riding on the coat-tails of popular people, places or things. Such is the case with little known company, sust-it, who has issued a PR on the eve of the PS3's European launch to warn gamers everywhere of the literal and figurative cost of powering your gaming habit.
"Have you pre-ordered your PlayStation 3 yet? If you have sust-it recommends you top-up the pre-payments on your electricity account at the same time. The US version of the PS3 comes with a whopping 380 Watt power supply. That's over twice as much as its main competitor the Xbox 360 with its 165W unit, and over seven times more power hungry than the PlayStation 2. If you were to combine a PS3 with a LG 71" HD Ready Plasma TV to take full advantage of the amazing graphics you could be burning 1.4kWh (kilowatts) of power per hour and if you're a serious gamer that could cost you £1.19 for a five hour session."