Talking to Gamasutra at a Microsoft-hosted breakfast at GDC, Microsoft executives Shane Kim and Chris Satchell answered questions touching on all aspects of Microsoft's current Xbox 360 strategy, but with notable attention paid to the Xbox 360's customer base and the future of the console.
Broadening The Xbox 360's Customer Base
The conversation ranged over a multitude of subjects, and the broadening of the customer base of the Xbox 360 was a major one. Talking about Microsoft's strategy going forward, Kim specifically praised "...the success of Nintendo with the Wii in a certain customer segment", citing that the company needs to do better in reaching a family market.
Obviously, Microsoft's chief thrust to date on this has been in major investments in first-party titles such as Rare's Viva Pinata, and Kim indicated that there are more Pinata-related projects planned, commenting: "You're going to see us do more with that franchise."