Mark Valledor, Marketing Manager for SCEA, writes:
"As promised from this week's Sack it to Me post, we are introducing more ways for our LBP Community to obtain the rarest of rare DLC - the Community Prize Crown. Up until now, the only time we (SCEA) offered up the Crown was as a prize for a few of our LittleBigChallenges. With our fan base becoming more and more active, we wanted to give our LBP Community members more chances to be "crowned". Here's how:
First off, a few notes: in order for us to contact you, you must have a PSN account in the US, and have opted-in for marketing materials (under Notification Preferences in PSN Account Management.)"