Gigaom writes: "Earlier today, I found myself sitting at the tail end of a 55,452-person queue for Quake Live, the latest entry in a long line of first-person shooters from id Software, the Mesquite, Texas-based developer best known for PC game franchises Doom and Wolfenstein. Quake Live is not, however, another PC hardware-pushing graphical powerhouse, but a free-to-play, advertising-supported browser game. Today it opened in beta to the public.
To folks keeping tabs on the rise of free-to-play games, Quake Live is just another entrant in an emerging market. No one has a concrete picture of free-to-play revenues, but online "gaming phenomena" (like casual games and digital distribution services) generated over $2 billion in 2008, estimates Parks Associates. Free-to-play massively multiplayer games seized $129 million, or 15 percent of total MMO revenues in 2008, estimates the firm."