The eye is watching you. Game Website's are owned by corporations. For example Gamespot.com is owned by CBS. IGN.com is part of a huge network of sites owned by IGN entertainment group. Gametrailers.com is owned by MTV Networks who is owned by Viacom. Now think for a second what to all these corporations have in common? They all make their money from advertising.
Advertising is at the heart of all media and if fanboys want to take shots at the so called "biased media" then be my guest, but I honestly think they have it backwards.