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Former Turbine Exec Says Hello Kitty

Edge writes: "Robert Ferrari has done orcs, wizards and barbarians. Now he's tackling a new challenge: Hello Kitty.

Ferrari, former VP of business development at Lord of the Rings Online developer Turbine, is now VP of publishing and business development for Sanrio Digital, where he will assemble a U.S. team and forge partnerships for Hello Kitty Online and "other initiatives in virtual worlds, gaming and social networks on PC, console and handheld platforms," according to a statement."

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