10:20 a.m. (all times PST): Joystiq and Engadget are being let in and taking their seats now.
10:30 a.m.: Joystiq and Engadget have taken their seats, but the press is still milling about. Coldplay is playing over the sound system, a PlayStation logo is on the screen, and giant props from the just-announced-this-morning LittleBigPlanet flank both sides of the massive screen.
10:32 a.m.: On the left side of the stage there's a large tree--pretty much life-size--that looks like it's made out of a glob of clay, the right side has a gear rotating, about the same size as the tree. Is it a water wheel? Colored lights glaze across the ceiling in maroon, greens, and blues.
10:33 a.m.: The room fits about 5,000 people, it will be full. A many-iterations removed remix of an LCD Soundsystem song is playing.
10:38 a.m.: They've just brought out giant bouncy soccer balls, which the crowd eagerly bounces above their heads. We've just been told they'll be throwing out additional balls through two "goals" on the left and right side of the auditorium. Camera people grab their precious gear while we nervously guard our laptops. The balls are obviously from LittleBigPlanet ... or maybe a next-gen soccer-sim for giants.
10:39 a.m.: The two screens flanking the stages show scores for Team A and Team B. Ohhhh, they're aiming the soccer balls into the goals. Team B has 4, Team A has 2. We're right in the middle, maintaining our nuetrality in this war. Team B has 6; they're machines.
10:40 a.m.: The beats of Daft Punk's around the world fuel the audience's newfound appreciation for Brobdingnagian soccer.
10:44 a.m.: Lights fading. Dialogue beginning...