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ASA raps Dell over laptop ad

The Advertising Standards Authority has admonished Dell after receiving a complaint about a promotional email regarding laptops for sale at the Dell Outlet store. Skip related content. In an email headlined 'Dell Outlet Great Winter Accessories Deal', the company advertised a Dell Outlet 1525 Inspiron for £237 including VAT. It also stated, "Prices of Dell Outlet Laptops start from £237."

The advert included a 'Buy Now' button, which offered a hyperlink to the online store and text that read "Available in 8 colors".The complainant challenged whether the laptop was in fact available at the advertised price or in eight colours as claimed.

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uk.news.yahoo.com
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