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EA: We've learned our lesson on release dates

GI.Biz writes: "Electronic Arts has admitted it got it wrong with the releases of some of its biggest games of 2008, and insists the industry must now rethink its entire approach to putting products into the market.

Glen Schofield, general manager of the publisher's Redwood Shores studio in San Francisco, acknowledged that releasing new franchises like Mirror's Edge and Dead Space during peak season, which failed to hit sales projections, had been an education for the company."

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