Every console game platform, past and present, has used mascots. Sega had Sonic and Sony has Crash Bandicoot, to name but two. Computers have traditionally been less eager to embrace mascots than consoles, but Dizzy, Guybrush Threepwood, and Gordon Freeman are all nevertheless substantial characters, entrenched in growing mythologies.
What about on mobile? Well, there have been a few stabs at creating a character worthy of mascot status, but none of them has ever really made an impact. Instead, mobile gamers have had to make do with secondhand console mascots like Sonic, Crash, Spyro, Bombjack, and so on. Why?