Sony Corp. lifted the wraps Wednesday on an online, social-based network designed to spur interest in its high-end PlayStation3 console, which has suffered from product shortages and a high price tag. The move by Sony comes as the video game industry looks to new avenues such as online, social games that can grow the market past its predominantly young male audience that largely favors console-based action titles.
In an interview, Harrison said the company sees the PS3 as a long-term bet on the future of the digital home, as the device not only plays games but allows users to download and share music and video files.
"I think people who are buying the PS3 are very happy with the value their system represents," Harrison said. "Someone who's buying the PS3 knows they are going to have a long-term relationship with the device."
Also, Sony unveiled the "PlayStation Edge," a set of tools the company will make available to game developers for free to spur more titles that can make fuller use of the PS3's capabilities, Harrison said.