The Campaign for a Commerical-Free Childhood (CCFC) is an organization that calls attention to the practice of marketing to children. Some issues they highlight are the sexualization of children, materialism and the decrease in creative play that some toys and television shows promote.
This year, CCFC decided to counter the Toy Industry Association's Toy of The Year (TOTY) Award with their own version, the TOADY (Toys Oppressive And Destructive to Young children) Award. Multiple toys were nominated including Hasbro's Baby Alive Learns to Potty, Mattel's Dallas Cowboy Cheerleader Barbie, Fisher-Price's Smart Cycle, and Warner Bros. Lego Batman video game.
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