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WoW Expansion Ready To Take Over China

Blizzard has announced that sales of The Burning Crusade expansion pack for World of Warcraft have topped 3.5 million units - with the pack as yet unlaunched in the enormous Chinese market.

The game has sold some 1.6 million copies in Europe to date, with 1.9 million copies shifted in countries which play on the North American servers - including Australasia (some 100,000 copies), Singapore, Thailand and Malaysia.

The success of the expansion pack comes despite the fact that it has yet to launch in China, which is the single largest market for World of Warcraft. Blizzard is currently working with its partners in the region to translate the game and prepare it for release in China, Taiwan, Hong Kong and Macau.

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gamesindustry.biz
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