GI.Biz Interview: Kerb Appeal

GI.Biz writes: "Recently spoke to Spil Games' CEO Peter Driessen, who revealed that the casual games portal was experiencing huge growth globally.

Add that to successful launches of free-to-play MMOs from Nexon in the West, as well as more explosive revenues from game card company GMG recently, and it starts to become clear just why digital interaction agency Kerb have just launched a games label - here CEO Jim McNiven explains how the company plans to use experience from the exposure to 350 million users that its advergames have racked up."

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