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Connect2Media: 'Treat own-IP mobile games as brands'

Connect2Media has revealed more details of its publishing strategy in an interview at Mobile World Congress with PocketGamer.biz, stressing its commitment to cross-platform releases and own-IP games.

"Our new positioning is as a games company rather than a mobile games company, and we're not the only ones looking at the market in that way," says CEO Eric Hobson.

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pocketgamer.biz
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