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Pocket Gamer Interview: Glu talks iPhone, brands and advertising

Glu Mobile's problem in 2009 isn't just about a lack of cash and low share price, but also the fact that the company is engineered for success in a carrier-focused world.

The publisher's talents lie principally in paying big sums for brand licences, porting the resulting games across thousands of handsets, and focusing its marketing around getting premium spots on carrier decks. None of which are primers for success in an App Store style ecosystem.

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pocketgamer.biz
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