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Activision expands UK PR operation

GI.Biz writes: "Activision's UK PR team has now completed its restructure, following the integration last year of the Vivendi Games business, with the addition of an external PR company to complement the internal team.

"Following the introduction of the new internal UK and Ireland PR team (Lucy Fairbrass, Johanna Hakala and Jonnie Bryant), it became apparent that the extensive nature of Activision's 2009 product portfolio would require comprehensive PR support which would reach far beyond the 2008 PR objectives," Kate Ward, head of UK PR, told GamesIndustry.biz."

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