Ok, so you have a new, interesting product that you want to get everyone excited about. How does one go about spreading the news? Do you let your potential customers see it, touch it, or demo it perhaps? Or, do you simply keep the product to yourself and suddenly release it although the general public has no clue what your product is about? My guess would be the former rather than the latter. If you guys haven't guessed it already, the company is Sony and the product is Flower.