Here's the full length TV advert for Killzone 2 - on your TV screens from Monday. You've seen the teaser, this is the real thing.
"Actual gameplay footage" SCEE's marketing did the single thing they needed to do.
If this is real, then I like this ad a lot more than the US one. This ad really shows what Killzone 2 is all about with the chaos of battle. Oh and it did help to have "Actually IN-GAME" in it :)
Have they left it a little late?
Bravo Sony, Bravo.
If these ads start on Monday, that's 5 days until Killzone 2 is actually released. I'm guessing they're going for saturation, where they'll show the ad a lot in a short space of time to maximise effect. The ads will most likely continue for a while after.
this ad is better than US ad
They need to add the "Actual Gameplay Footage" for the NA commercial. 12
i just shat bricks...brb, gotta rebuild the twin towers
I HAVE THE GAME Everyone from germany go visit the KARSTADT, theyre selling it since today WOHOOOO all i can say is taht im totally stunned kz2 is incredible.
Man... All of the bullet tracers... it's just wild! Can't wait to get this game and get my @ss handed to me online! :-)
This advert is pretty much perfect great trailer, "Actual Gameplay Footage", Only On Playstation 3.
This is already airing in the UK. They aired it in the advert break for Skins on E4 last night. The last series of Skins had over 60% of the 16 - 24 year old demographic. Are Sony getting their act together with the marketing for this game or what!
if i didnt no about the game and saw that... i might thing bout buying it, and thats why the advert is a sucsess!
People were complaining about Sony not letting consumers know it was actual graphics in the teaser and if this is really the commercial for the UK..well, now they know. I like commercials that have the antagonist general rallying their men. Makes you get amped further to put them down.
if there was a "defect" button id push it
Love the "In-game footage" at the bottom and also at the end "Only on PS3" :)
I'm pretty sure those details will be added in the final cut.
I prefer the look of the NA ad, but I think SCEE got it right in noting 'in game footage' at the bottom of the screen. I wish they would have emphasized the european slogan "Their Home, Your Hell" a bit more - maybe similarly to the NA ad that writes below the title "War Perfected" All awesome stuff though. Bravo Sony.
that will grab the viewers attention, no stupid CGI here.
Finally Sony actually doing some real advertising :D Give me the game now plz
Nice job, SCEE.
I personally prefer the US one more. There's just more oooh and awww from it. Both are outstanding though. In game or not for the USA one, the level of detail going around everywhere is outstanding. Plus the Tagline: War Perfected, just says all you need to know about this games aim on what it's setting out to do. Perfect the FPS genre so that at this point everyone else has to top them. :)
Nice. I downloaded the US ad yesterday. Looks great in HD.
I liked it. It looks fresh and simple no CGI! Thanks Sony!
Great Ad. Sony should get this to constantly appear on BBC, ITV and all Sky channels. It wouldn't hurt to have it appear on RTE either, but then again only me and my fellow Irish people would see it on that channel lol.
It's paid for differently to other channels. r.
There are no ads on the BBC, thats why everyone pays TV licence.
They sped up Visari's wonderful inspiring speech. He will not be pleased. Helghan demands justice. DOWN WITH THE ISA SCUM
Woo can't wait to see this on BBC/Sky!
BBC? You mean ITV, Channel 4 and Five?
(for the people that do not know, BBC 1, 2 do not have Advertisments)
I've seen in age's
Damn Riiight. I like both Ads, I wonder why they chose this ad for Europe though? Why would it differ from NA>?
Different cultures different demands. Some concepts resonate with N.A. that don't with the U.K. and vice versa.
I'm not too sure about the ad. I mean its FANTASTIC graphics, but the ad doesn't really capture the audience. MS goes for the emotional aspect on their ads (ie: GeOW and Halo 3) and I think that gets consumers more curious about the product.
I like this ad!!! Especially one of the most important thing that is lacking in the North American one... "Actual game play footage". You can see the action, with everything blowing up in pieces and they are saying this what you gonna get. The style for the North America look better, but since they dont mention it kind of game play footage, people will just think those amazing graphics are just some cute scene CGI stuff 8-(. Congrats SCEE for doing the right thing imho.
So good i see it twice!
Is this really SCEE? Since when did they get this good?
OMG, now THATs an ads. Amazing SCEE, just amazing.
SCEE usually do great ads for the games (Awful ones for the PS3 though) The Uncharted, Heavenly Sword and GT5: Prologue Euro ads were all great. The KZ2 ad is the best they've done yet however.
Makes me wanne buy the game. Oh well.. already did :-) 7 more days.
Thisis a good ad, it shows gameplay footage that will look amazing on a good TV when aired and it lets the people know that it is actual gameplay footage and that it is only on PS3, the Visari voiceover is a nice touch too. I think it's better than the US ad in that respect however I still like the US one, the EU one is just better imo.
I think the US one is a better advert, artistically. This advert seems generic, and it would help if they'd actually show some first-person footage. At least Sony are stamping their mark.
Ummmm this ad did have some First-person footage.
THANK YOU, It's amazing how big of an impact those 3 words have
They need this for the US and Canada!!! Finally they are using their heads and put up actual gameplay footage. Some people would think this was not in-game footage.
The adventage of the European commercial is that you see a lot more of the game, they both are great. Your Home , their Hell:p
and they added the statement. Awesomeness.
All i hear are these ppl in the marketing team saying, "oh we want it a new direction with this ad, that ad, blah blah, showing snipers on how bullet goes from the burrel to his eyes, blah blah blah" WHO THE [email protected] CARE, This is what you do marketting team. Find a cool gameplay sequence, show it in play mode graphics, TELL them it's play graphics, SHOW a bunch of craps being shot and blowing up. and then at the end ONLY ON PS3. That's all you have to do.. Gamers dont care about your Artsy Fartsy piece of crap, show them exciting gameplay footage, your sales guarantee. how hard is that? Don't show philosophical bullcrap, most gamers are not that artsy fartsy.
They should say "Only Possible on Playstation 3" not "Only on Playstation 3".
actual in game footage is because there are still idiots out there denying that its all ingame. (with so much better to come from other games). Could have done something different with the voice at the end tho. He reads the line so fast he sounds like he's rushing off to the crapper!
Oh i thought eastenders was an advertisement.
KZ2 Is gonna be the best FPS ever in videogames history!!!
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.