Philips amBX Brings Second Life to Real World

Philips today announced the integration of amBX, its revolutionary 'ambient experiences' technology, in Second Life, the 3D virtual world from Linden Lab. By licensing its technology to Rivers Run Red to produce dedicated amBX-enabled environments, Philips will offer Second Life users the opportunity to experience their virtual world through real world sensory surround effects such as lighting, air movement and rumble all tuned to events within the virtual world. The amBX agreement also extends to all-new commercially driven experiences for future brand marketing campaigns, and builds on a highly successful relationship between Philips and Rivers Run Red and their long-running involvement with the development of the 'immersive spaces market'.

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