FEB. 19 | Digitally delivered videogames will hit the mainstream before digital film, according to Futuresource Consulting research.
This year, digital game revenue will reach $2.3 billion, versus $880 million for digital film. By 2012, digital games will rise to $5.4 billion versus digital films' $2.8 billion.
Games will dominate in the digital space because of their already strong connection to a Web environment, according to Futuresource. All three of the major consoles, PlayStation 3, Xbox 360 and Nintendo Wii, offer game downloads, conditioning consumers for online purchases. Also, many players are encouraged to download added-value items, such as vehicles and weapons, to advance through game levels.