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Landmark: 360 Hits 900k in Japan; Still Short of Goal

"Japan - Just four short months ago we posted an article that quoted Microsoft's goal of one million units for the land of the rising sun.

That goal came a little bit closer to reality last week, if only incrementally: 360 has now passed the nine hundred thousand barrier and is just one hundred thousand short..."

ChartGet shows how the 360 has impacted the Japanese market with analysis and a chart, and how it still has a ways to go.

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TheColbertinator3221d ago

I gave up on 360 getting anywhere in Japan.Whats the point of spoon feeding them RPGs if they only pick up 20,000 copies?

TheHater3221d ago

Do you honestly believe developers and publisher will release exclusive RPG's on the Xbox 360 over the Nintendo Wii or PS3 if something isn't going on under the table?

rCrysis3221d ago (Edited 3221d ago )

their main goal in japan is not winning there...they most likely know that they can't do much there.

their main goal is to build a significant fanbase there.

@TheHater 1.1 - I know right? Something always smells fishy about 360 exclusive RPGs. It REALLY is a mystery o.0

PantherLotus3221d ago (Edited 3221d ago )

@Xephyr

I would hesitate to say that winning isn't any competitor's goal, especially in business. Now, perhaps it isn't a REALISTIC goal, or one that they believe they'll reach.

But yeah, I agree. That's their first goal. Their first goal has to be to leverage support away from Sony (where they can fight them in the US on more even ground). They can do this by building a fanbase in Japan that would otherwise purchase a Sony product.

Clearly they HAVE built an audience in Japan--check out 30 thousand copies of Street Fighter IV selling in its first week. If 360 didn't sell those would all be the PS3's.

This is a dogfight and its interesting to see the different strategies in play here. Fun stuff.

rCrysis3221d ago

great point there.

Sure, their ultimate goal is winning...but what they're trying to achieve right now is the fanbase.

Yes, It's pretty interesting seeing what strategy Microsoft uses to build up fanbase in Japan. AKA. RPG exclusves.

Danja3221d ago

good numbers for M$ but thats still very pitiful especially after all the support they have gotten with the RPG's over there ....and major backing from SE , Namco and Capcom

..but they have been steadily building a fanbase they will pass 1 mill by september ...

but if SO4 doesn't make a huge impact on sales...then I dont know what other game will help them...

xabamo3221d ago

Just getting the Japanese market to warm up to the Xbox 360 after what happened to the original Xbox is quite an improvement. However, after 3 years they haven't even hit 1 million is pretty poor sales.

Most companies would probably just give up, but I guess MS has deep pockets.

Doppy3221d ago

It'll get there eventually.

militant073221d ago

no i disagree.

first of all i love JRPGs as long they support japan more JRPGs coming.

2nd in early 2008 xbox360 were selling around 3~4k a week and now its growth to 8~9k, a more JRPGs can push it further.

lalalala3221d ago

Couldn't these guys have just waited until it reached 1million sales before posting this story?

+ Show (6) more repliesLast reply 3221d ago
Shaka2K63221d ago

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dukadork33221d ago

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cmrbe3221d ago (Edited 3221d ago )

900k with SE,NAMCO and Capcom support and yet only 900k in Japan after 3 years.

People should really stop talking about x360 in Japan because its just embarrassing.

Neo6043221d ago

so 28mil console is aprox. 26mil.

Obama3221d ago

3 years in the market and still haven't sold a million..wow.

3221d ago
SonyRulz3221d ago (Edited 3221d ago )

Sony and Nintendo had a HUGE head start in the territory...and it's THEIR HOME. Sony fans like to throw the whole "year head start" out there, like it should have been a HUGE advantage for the 360. But, the fact is, MS is...and will ALWAYS be an outsider, and "new kid", in Japan. Sony was established in the market for nearly 10 years, before MS came with the XBOX; Nintendo had been there for nearly 20. Couple that, with the fact that 1.) Japan really didn't care for the bulky XBOX, or it's library of games, and 2.) the RROD has plagued the 360 since LAUNCH....and it's a MIRACLE that MS has done what they have in Japan. They know this, and THAT'S why they're so thrilled with the meager #s.

DJ3221d ago

Specifically with systems breaking down. Let's just say they kept their distance with that console, and saw RROD with the 360. They're cautious people.

Danja3221d ago

but Sony was only the industry one Gen b4 M$..

not 10 yrs

SonyRulz3221d ago (Edited 3221d ago )

The XBOX didn't have any worse issues than the PS2 (actually less)...and MS took care of theirs, WITHOUT a lawsuit. The PRIMARY issue with XBOX in Japan, was it's size, and shape, in relation to the average Japan household's allotment for electronics. That is likely a HUGE reason the Wii is dominating in Japan, even over the PS3...which is even bigger than the 360, and doesn't have a flat surface for stacking. In fact, the PS2 really took off in Japan, with the first SLIM, and was not a coincidence. The PS3 will take off for certain, when/if Sony follows up with a smaller model.

Austin_SJ3221d ago

Playstation 1 came out in Japan in 1994
xbox came out in japan in 2002.
that's 8 years head start for the playstation brand.

SonyRulz3221d ago

That's why I said "NEARLY 10 years". o_o

+ Show (2) more repliesLast reply 3221d ago
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