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Riccitiello's Three Rules for Recession

Right now, accountants are busting into board rooms demanding that companies find ways to save money. They need to reduce head count, close facilities and reduce creative risk.

"That is a recipe that we would follow to our peril," John Riccitiello, chief executive of Electronic Arts told attendees at the 2009 Dice Summit in Las Vegas on Thursday. Everyone is talking about how much they are going to save by cutting, but no one is talking about what they're going to invest in. "They are making the mistake of getting smaller instead of stronger and leaner," he says.

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