Despite the rough economic times, developers should not stop innovating, says Lars Gustavsson, creative director at EA-owned Digital Illusions Creative Entertainment (DICE). You need to work with it wisely.
But innovation, says Gustavsson, isn't an answer in itself. "We look to innovation as the savior of everything, but we should be looking for fun," he says. The two approaches are not contradictions. It is possible to have both good execution and innovation. DICE, he says, is not quite there yet.