With England having inexplicably remembered how to bat, bowl and field during the recent Commonwealth Bank Series trophy, people are starting to talk up the team's chances in the upcoming World Cup.
There'll certainly be a strong bunch of mobile cricket games looking to capitalise. Player One has already released the impressive Michael Vaughan Cricket 06/07 and the knockabout Freddie Flintoff All Round Cricket, while Gameloft is about to unleash Kevin Pietersen Pro Cricket 2007.
Now Glu is also entering the fray, with its official Brian Lara game. It might look familiar though and weirdly, it's been made by the same developer as Player One's Michael Vaughan game: Distinctive Developments.
It's fair to say that the two titles are very similar, although enough has been added to the new Glu game to fend off any accusations of cheeky reskinning.