With all the talk of Nintendo expanding the video game audience, it should come as little surprise that new data from Nielsen Media Research suggests that Wii fares best with young boys and older women. The metered usage data, which covers last year's all-important fourth quarter (October – December), shows that Nintendo's console does a good job attracting boys age 6-11 and women age 25-34.
Furthermore, usage of the Wii by women over 35 is much higher than with the Xbox 360 and PS3. Wii Fit, Guitar Hero and Rock Band were cited as products that have been particularly enticing for older females. While the Wii has certainly brought in a new audience, the more traditional 18-24 age group (often looked at as the hardcore gamer demographic) has engaged in much less Wii usage – for both genders in this age range.