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GDC: Games need to get serious

Serious games will be instrumental in expanding the audience and profile of the games industry and allowing the new media to gain widespread acceptance, Square Enix chief strategist, Ichiro Otobe, believes

Otobe told visitors to his Serious Games Summit keynote this morning that he believes the industry is at a crossroads and the releases of the next few years will be crucial in deciding the market penetration of the industry.

"Not all new media become mainstream," Otobe told the packed room. "We've got the market size but if we can't expand the scope of our content beyond the current core gaming market we could just become a niche media content type."

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uk.gamespot.com
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Tweeperz3359d ago

i completely agree games is serious business