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GI.Biz Interview: The Show Must Go On

GI.Biz writes: "For many years, the E3 Expo has been the most important date in the videogames event calendar, gathering the key global figures together and unprecedented levels of attention from gamers the world over. But all that changed in 2007 and 2008 as exhibitors became fed up with the spiralling cost of ever-growing booths, while a change of location and date failed to resonate with publishers, media and analysts alike.

This year the US publisher trade body which organises the event, the ESA, has brought in more changes aimed at combining some of the spectacle of the old days with some of the practicality of the past two years in what it hopes will be a return to form. Here, senior director of communications, Dan Hewitt explains the details. "

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